Project Summary
In a digital age where smartphones are extensions of ourselves, this project aimed to create a smartphone-based DDL, reimagining visual design and interaction to merge physical and digital identification. Key goals include:
Legibility, user-friendliness, and functionality
Effortless switching between a comprehensive ID display and an age-specific view.
Ensuring the reliability of digital licenses while prioritizing user convenience at the same time.
Defining Problems
The challenge is to transition to a digital driver's license while maintaining Pennsylvania's identity, ensuring the solution reflects state values and builds user trust. Key focus areas include:
Designing an intuitive and seamless user experience
Improving accessibility for all citizens
Highlighting Pennsylvania's unique identity through visual and functional elements
Building a sense of trust and belonging for users in the digital space
Comparative Analysis
Digital driver's licenses are quickly gaining popularity as modern alternatives to physical IDs in states like Louisiana, Maryland, Delaware, and internationally in countries like Australia and the UK. Things to note:
They're often accessed via smartphone apps with encryption and authentication for security and even offer offline access and additional features like insurance and vehicle registration.
Challenges include universal acceptance, security concerns, and varying state laws. Security is a top priority for effective UI design in this project.
User Interviews
Sketches & Wireframes
Visual Directions
Iterating
Full ID View
Explored layout that mirrors the physical layout of a traditional driver's license, with sections for personal information, license number, and address, ensuring clarity and readability.
Navigation Experimentation
Tested the placement of navigation options both fixed to the bottom and on the right side of the screen to evaluate accessibility and user preference.
Space Optimization
Optimized the use of space at the top of the screen to balance branding elements with navigation options and DDL information.
Final Designs
My first moodboard explored a modern minimalist approach, featuring clean lines, uncluttered layouts, and a neutral color palette with subtle blues and greens. The idea was to be more abstract with the use of geometric shapes and line.
Key words:
Polished
Streamlined
Contemporary
Takeaways
My futuristic, tech-inspired mooboard features a color palette of electric blues, purples, and metallic tones, creating a striking atmosphere. This approach ensures the digital driver's license app is intuitive and forward-thinking, catering to Pennsylvania's tech-savvy audience.
Key words:
Dynamic
Metallic
Forward-Thinking