Project Summary
In a digital age where smartphones are extensions of ourselves, this project aimed to create a smartphone-based DDL, reimagining visual design and interaction to merge physical and digital identification. Key goals include:
Legibility, user-friendliness, and functionality
Effortless switching between a comprehensive ID display and an age-specific view.
Ensuring the reliability of digital licenses while prioritizing user convenience at the same time.
The challenge is to transition to a digital driver's license while maintaining Pennsylvania's identity, ensuring the solution reflects state values and builds user trust. Key focus areas include:
Designing an intuitive and seamless user experience
Improving accessibility for all citizens
Highlighting Pennsylvania's unique identity through visual and functional elements
Building a sense of trust and belonging for users in the digital space
Audience Persona
UX Trends
Digital driver's licenses are quickly gaining popularity as modern alternatives to physical IDs in states like Louisiana, Maryland, Delaware, and internationally in countries like Australia and the UK. Things to note:
They're often accessed via smartphone apps with encryption and authentication for security and even offer offline access and additional features like insurance and vehicle registration.
Challenges include universal acceptance, security concerns, and varying state laws. Security is a top priority for effective UI design in this project.
Concept Sketches
Inspiration
Full ID View
Explored layout that mirrors the physical layout of a traditional driver's license, with sections for personal information, license number, and address, ensuring clarity and readability.
Navigation Experimentation
Tested the placement of navigation options both fixed to the bottom and on the right side of the screen to evaluate accessibility and user preference.
Space Optimization
Optimized the use of space at the top of the screen to balance branding elements with navigation options and DDL information.
Wireframes
Iterations
Reflecting on this project, I recognized several key areas for growth:
Visual Consistency: Maintaining a consistent visual identity across all app screens enhances usability and reinforces the brand's identity.
Constant Iteration: Embracing an iterative design process and refining my work based on peer feedback has proven invaluable. Starting prototyping early also aids in this process.
Mobile Optimization: I learned the importance of considering screen size to maximize accessibility, as I initially made the text too small.
Visual Assets
Final Designs
Takeaways
In this iteration, I focused on refining the app's branding and enhancing its visual appeal. Key updates include:
Logo Redesign: Created a logo that better represents Pennsylvania, distinguishing "PA ID" from the previous "paid" appearance.
Typography Improvements: Enhanced typography for better readability and user engagement.
Age Emphasis: Improved emphasis on the user’s age in the third view.