Rochester Website Redesign

Artist Amplified

Artist Amplified

Artist Amplified

Role

Product (Solo Project)

Fintech

Timeline

March - May 2024

Skills

Product/UI Design, Prototyping

Tools

Figma, Jitter

Role

Product (Solo Project)

Fintech

Timeline

March - May 2024

Skills

Product/UI Design, Prototyping

Tools

Figma, Jitter

View process deck →

Role

Product (Solo Project)

Timeline

March - May 2024

Skills

Product/UI Design, Prototyping

Tools

Figma, Jitter

Project Summary

Despite the widespread interest in playing the guitar, many enthusiasts lack an understanding of its structure and how it operates. My objective was to develop an informative platform that caters to the user and enables guitar enthusiasts to achieve expertise in comprehending both the anatomy and functionality of the instrument. A few things to keep in mind:


  • While information on individual guitar components can be found scattered across various sources, there’s a lack of comprehensive platforms that consolidate this knowledge into an interactive and engaging experience.


  • While custom guitar building platforms exist, none specifically offer an exploration of amp controls and sound testing, leaving a void in understanding how different settings influence tone production.

Target Audience & Device

Target Audience &
Device

This app is thoughtfully designed for aspiring guitarists who are either new to playing or in the early stages of their musical journey. It aims to foster a love for music and enhance guitar skills, catering to both individual learners and classroom environments.


  • Target audience would be aspiring guitarists in the early stages of learning. Suitable for individual users as well as classroom settings, homes, schools, and educational centers.


  • The primary display for the app will be tablets and iPads, specifically the Pro 11. This ensures a high-quality visual experience that supports various learning styles.

Audience Persona

Beginner Bobby (Age 11)


  • Bobby is an elementary school student who recently picked up the guitar and wants to learn more about its different components and sound.


  • He downloads Artist Amplified on his tablet at home after school to access an experience where colorful visuals guide him through the intricacies of guitar anatomy and functionality

Beginner Bobby (Age 11)


  • Bobby is an elementary school student who recently picked up the guitar and wants to learn more about its different components and sound.


  • He downloads Artist Amplified on his tablet at home after school to access an experience where colorful visuals guide him through the intricacies of guitar anatomy and functionality

UX Trends

Spotify Pets: This playful website design features captivating illustrations that immediately draw users in through its vibrant and colorful UI.


  • The UI incorporates colorful and engaging illustrations, using playful imagery to capture attention.


  • I incorporate colorful guitar illustrations throughout the user journey, with detailed depictions of each guitar part, aligning with this engaging and playful design trend.

Concept Sketches

Inspiration

Embracing the timeless allure of vintage rock aesthetics, this inspiration board celebrates the rich heritage of classic rock and roll. Nostalgic imagery of vinyl records, retro guitars, and iconic rock icons evoke a sense of nostalgia and reverence for music history.

Key words:


  • Classic


  • Nostalgic


  • Timeless

This inspiration board draws upon the vibrant and dynamic aesthetic of modern rock and punk culture. Bold graphic elements, such as graffiti-inspired artwork and urban street scenes, evoke a sense of energy and rebellion. Vibrant color palettes, featuring bold hues of red, black, and electric blue, infuse the design with intensity and attitude.

Key words:


  • Edgy


  • Vibrant


  • Bold

Embracing the timeless allure of vintage rock aesthetics, this inspiration board celebrates the rich heritage of classic rock and roll. Nostalgic imagery of vinyl records, retro guitars, and iconic rock icons evoke a sense of nostalgia and reverence for music history.

Key words:


  • Classic


  • Nostalgic


  • Timeless

Wireframes

Iterations

I completed four phases of iteration before reaching the final product, beginning with basic layouts to establish clarity. Each phase allowed me to refine the interactive elements, functionality, and visual design, enhancing the overall user experience. Here’s a glimpse into some of my iterations along the way:

Visual Assets

Final Designs

Takeaways

This project was my first experience managing my own timeline, and it taught me many valuable lessons throughout the design process:


  • Creating a stand out user experience means considering needs holistically, from design and visuals to navigation and features.


  • By addressing each aspect comprehensively, it’s important to ensure that users not only enjoy the aesthetics but also find the interface easy to navigate and interact with, ultimately leading to a more satisfying and fulfilling experience.


email

jeo8561@rit.edu

Looking for full-time Product & UX Design opportunities!

email

jeo8561@rit.edu

Looking for full-time Product & UX Design opportunities!

email

jeo8561@rit.edu

Looking for full-time Product & UX Design opportunities!